Forbes magazine ranks Winnie the Pooh as the second most valuable character with $5.6 billion in global retail sales. Almost 100% familiarity among mothers of K2-5. The No. 1 preschool video title for five consecutive years. The No. 1 preferred character for gifts among mothers of K0-5 Pooh's heffalump feature film and dvd released 2005. One of the top three characters in the plush category.