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Transformers Movie - $100+ million production budget - Massive marketing campaign
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Movie release date 27th July 07 - Number one DreamWorks priority- Live action with CGI robots |
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Kid directed lifestyle programme - Boys 5 to 8 years |
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20 year history - Ingrained in pop culture with 86% awareness - Kid and collector appeal
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Transformers is the original brand of transforming robots, allowing all ages to engage in the fantasy of robots in disguise in a world that is more than meets the eye!
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Movie
Producer - Steven Spielberg ;
Movie Director -
Michael Bay
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