The fastest growing Disney Consumer Products brand with 300%+ increase in worldwide retail sales in the past two years.
Nearly universal awareness: Over 95% with moms of kids
The No. 1 license for girls 3 - 5 years old and the No. 4 top license for girls overall
Disney Princess was nominated as Property of the Year for the Fifth Annual Toy of the Year Industry Awards by the Toy Industry Association, Inc.
$2.6 billion in box office revenue worldwide for Disney Princess animated films
Cast includes Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White.