Launched on-air over a year ago, the intense interest it has generated has now prompted a full commercial campaign. Balamory is a live action drama for pre-school children. Each story is interwoven with the children's nursery activities such as songs, story telling, art, music, dance and days out. Target audience is 3 to 6 year olds. Filmed in the picturesque village of Tobermory on the Isle of Mull in Scotland which has easily identifiable coloured houses.